Important motivators for buying green products

Motivators to Adopt Green Supply Chain Initiatives

There are several factors that drive organizations to consider implementing green supply chain (GSC) initiatives. This paper refines an instrument to empirically test the significance of the following drivers for participation in GSC initiatives: Government Regulation, Buyer/Supply Chain Influence, Internal Readiness, Competitive Advantage, and Corporate Social Responsibility. Corporate Social ...

A Network Approach to Understanding “Green Buying”: A Literature Review

Consumers and organisations are increasingly considering longer term sustainability issues when they purchase or supply goods or services: “green buying” appears to be gaining momentum. However, progress is slow and the percentage of green purchases has remained static at 2% for the last two years. This paper suggests that a network approach to the drivers of green purchasing and supply may pro...

Market demand for green power products

Green tariffs” or “green pricing” have received considerable attention in the last few years in electricity marketing. The ongoing deregulation of electricity markets in most industrialized countries is likely to increase the importance of these marketing strategies even further. Very probably, this will lead to the emergence of new “green power products” and specialized enterprises offering th...

Factors that Influence the decision when buying second-hand products!

Green: Marketing, Products and Consumers

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...